ETHICAL AND UNETHICAL ISSUES IN BUSINESS BUSINESS ETHICS Business ethics is the study of proper business policies and practices regarding potentially controversial issues such as corporate governance, insider trading, bribery, discri mination, corporate social responsibility and fiduciary responsibilities. Law often guides business ethics, while other times business ethics provide a basic framework that businesses may follow to gain public acceptance. FEATURES OF BUSINESS ETHICS ETHICAL ISSUES IN HUMAN RESOURCES 1.Cash and Compensation Plans There are ethical issues pertaining to the salaries, executive perquisites and the annual incentive plans etc. The HR manager is often under pressure to raise the band of base salaries. There is increased pressure upon the HR function to pay out more incentives to the top management and the justification for the same is put as the ne